“I feel most of the corporates do responsive CSR from branding/ protection/ sustainability/ reputation perspective. All these approaches address only the conflict between the business and the community. In future, the CSR will be done from an impact perspective which would be intersection between the expectations of the community from the businesses and vice versa and thus CSR will move from a responsive to a strategic/ competitive phase.”
-COL (RETD) PRAKASH TEWARI
Col (Retd) Prakash Tewari is currently the Executive Director CSR of DLF Ltd. Prior to this; he was the Executive Vice President of Education and CSR of Jindal Steel and Power Limited and Head Rehabilitation, Resettlement and CSR of Tata Power Company Limited. He was in the Board of Global Alliance for Disaster Reduction, USA and Member Working Group Indian Ocean, University of Melbourne, Australia. He was the Chairman of CSR Committee of Bombay Chambers of Commerce and Industry and Ministry representative in the National Board for Wild Life, Indian National Trust for Arts and Cultural Heritage and National Afforestation Ecology Board. He has been awarded the United National Educational Scientific and Cultural Organisation (UNESCO) – 2005 Award for distinguished professional leadership and personal commitment to programmes in Asia. He served in the armed forces prior to joining the corporate world.