“CSR in India as understood by a large number of corporations is all about ‘numbers and spend’ rather than on ‘quality and investment’. CSR must be strategic and contribute toward a ‘just society’, where quality should replace quantity. Such CSR initiatives after assessing community needs, will lend toward impacting communities in a ‘positive and responsible’ manner with philanthropic models being replaced by sustainable models. It is in ‘beyond business’ activities built on the pillars of mutual ‘respect’ and ‘trust’ that will directly impact the third ‘P’ of CSR – ‘Profit’.”
–BRIG (RETD) RAJIV WILLIAMS
After taking premature retirement from the Indian Army, Brigadier (Retd) Rajiv Williams joined the development sector and currently heads CSR for the Jindal Stainless Limited Group of companies. His focus has been Corporate Community Connect through various projects initiated by him like education and skill training, integrated healthcare, women empowerment and livelihood generation, environment, rural development,
business and human rights. He is a member of the CII National CSR Council and several other CII Committees like Water, Backward District and Affirmative Action Committees. He is also an advisor to advocacy groups and Academic Institutions and member Governing Council of UN Global Compact Network India (GCNI). He is a member of various boards and has been an Independent Director of CSR Committee. He is also a member of the UN Women Empowerment Principles Leadership Group, New York.