“With India ratifying the Paris accord in 2016, the role of CSR gains more relevance. The CSR arm of the business will no longer be a silo operation
whose remit is to ensure mandatory spend. With increasing emphasis on monitoring, CSR initiatives or projects will need to have a more sustainable life cycle. The law is still at a nascent stage. Some more concrete reforms will ensure that CSR is not just about a tick box exercise but is fully integrated in the system.”
Rinika Grover is Head, CSR at Apollo Tyres and started her career as a volunteer and then as a special educator for differently abled children, where she taught them and also counselled their parents. She later moved to Manchester, United Kingdom, to pursue her Masters. She spent a substantial part of her career working with one of the oldest and biggest Children’s Charity in the UK, NSPCC. After working for over a decade with the NGO sector overseas, she moved back to India in a new role with Apollo Tyres. Corporate Social Responsibility at Apollo Tyres is a key business practice for over 17 years and deep rooted in organisation. In the last three years, she has concentrated the work in the area of health for truck drivers, waste-sanitation management, and women empowerment .