“The corporates bring in much more than just funds, to the evolving space of CSR – they bring in expertise, experience and commitment from their most senior leadership, with the Board of Directors involved intrinsically with the CSR project execution and implementation. The strategic involvement ensures tighter monitoring and execution of the CSR programmes with more measurable an impactful outcomes for the communities. The corporates want to channelize the money in a more responsible and sustainable manner than just pure philanthropy.”
Juhi Gupta is currently Senior Manager and Head Sustainability at PepsiCo India. She leads their community water programmes focused on conservation of water resources and driving water stewardship through building institutional community models like Water User Associations, Farmers groups, women SHGs, etc. Prior to PepsiCo, she was leading the CSR programmes for Monsanto in India. She is an active member of various industry CSR forums- AMCHAM, FICCI, etc. participating in the CSR developments and industry best practices. Her sustainability efforts at PepsiCo in water conservation across plant communities was recognized by ASSOCHAM as the “Best Community Programme” in water sector, in the recently held National Conference cum Awards on Water management. She has a certification from Indian Institute of Corporate Affairs (IICA) for completing the programme on “Strategizing Sustainability and CSR Projects Development”.