~Launches the first phase of their nationwide CSR initiative to better early child development~
~Inaugurates upgraded Aanganwadi in Tamil Nadu and Andhra Pradesh~
Mumbai — To focus on early childhood care, the largest Indian beverage company, Parle Agro, as a part of their Corporate Social Responsibility (CSR) initiative inaugurated Parle Agro’s Aanganwadi Development project recently. The project includes launch of the model Anganwadi in Paiyur Village Krishnagiri District Tamil Nadu and Basavapalli Village, Chittoor District, Andhra Pradesh, inaugurated in the presence of eminent officials. MP (Chittoor Constituency) Shri. Naramalli Sivaprasad, MLA (Chittoor Constituency) Smt. Satyaprabha, Mr. Pradyumna – IAS Collector, S Lakshmi – Project Director, Ms. Aruna Devi – Deputy Director from Chittoor and Thiru. C. Kathiravan IAS District Collector and Mrs. V Pushpalatha – B.sc. MSW District Programme Officer from Krishnagiri were present at the inauguration.
With a revolutionary agenda to address the issues related to early childhood development, Parle Agro is focusing on strengthening Anganwadis in the country. The project targets two districts in the pilot phase – Chittoor in Andhra Pradesh and Krishnagiri in Tamil Nadu, to modernize these child care and educational centers. While a majority of Anganwadis in the country rarely host basic facilities and have remained underdeveloped, Parle Agro’s upgradation plans will tackle their infrastructural as well as educational predicaments.
Moreover, the company will felicitate repairs, beautification and strengthening of the infrastructure. A child-friendly environment will also be created with provisions of safe drinking water and sanitation facilities. To encourage holistic development in children, Parle Agro is also concentrating on providing play equipment and educational material which will enhance the sensory motor skills and cognitive skills of the children. The initiative will also include specialized skill-based training for Aanganwadi workers.
Commenting on their latest CSR initiative, Alisha Chauhan, Director at Parle Agro said, “Rural development has been at the core of Parle Agro’s philanthropic initiatives. We procure all our mango pulp from South India and hence a large part of our social support initiatives are been focused on the development of mango growing areas as a part of our strong CSR vision. With the Aanganwadi Development project, we aim to transform Aanganwadi across India and contributing to Hon’ble Prime Minister’s national vision to provide better environment to children of India and provide education and skill development.”
“This initiative could not have been possible without the District Magistrate and the Integrated Child Development Services officials, who supported our vision and generously helped us achieve this feat.
The development of these Aanganwadi is just the beginning of the nation-wide initiative adopted by Parle Agro.
About Parle Agro:
Parle Agro Pvt. Ltd. is the largest Indian beverage company. Today, it is a ‘3,000 Cr organization’. It operates under three business verticals: Beverages (Fruit Juice based drinks), Packaged Drinking Water and PET Preforms. Each of these verticals operates as independent entities. As a part of their penetration strategy, they have also set-up an exclusive division for Beverages in the RGB format. Over the last few years, their infrastructure has grown to 76 manufacturing facilities both in India and overseas, and has developed a widespread network of 4,250 channel partners that cater to more than 10 lakh outlets in the country.
They cater to the mass market with brands like Frooti, Appy, Appy Fizz, Frio, Dishoom and Café Cuba. Frooti has been the pioneer in the fruit drinks segment and today enjoys market-share of 85% and 33% respectively in the Tetra Pak and PET categories. Appy is the undisputed market leader in the apple juice based drink category with a market share of close to 70%. Appy Fizz completely owns the category of sparkling fruit juice based drinks.