New Delhi, 5 September 2022: Commemorating the National Nutrition Week, Amway India, one of the country’s leading health and wellness companies in the FMCG direct selling segment, took a creative approach to engage communities, including children to sensitize childhood malnutrition. Kindling young minds, Amway India initiated BaLA (Building as Learning Aid) paintings on the walls of Anganwadi centres/ schools to facilitate learning for children in Nuh, Haryana. Further, in its fight against childhood malnutrition, Amway India announced the expansion of its globally acclaimed community-based nutrition program, Power of Five, benefitting thousands of children.
Commenting on the initiative, Ajay Khanna, CMO, Amway India stated “In line with our core philosophy of helping people live better, healthier lives, at Amway, we believe that proper nutrition empowers present and future generations leading to a healthy, strong, and sustainable society. Leveraging our expertise in nutrition, Amway launched its nutrition program Power of five in 2018 to fight malnutrition. The program outcome has been encouraging, with a significant reduction in the malnutrition risk status by 70% amongst children. This has inspired us to expand our program to newer geographies benefitting more than 3.5 lakh people, including over 80000 children, by 2023. Furthermore, driving awareness of nutrition, this National Nutrition Week, we have initiated sessions on the importance of nutrition, paintings on BaLA concept that stimulates curiosity and drives behavioural change in children through visual learning and health camps for the beneficiaries of our programs across locations in India.”
Amway India organized week-long celebrations at multiple locations under its ongoing campaign #FightMalnutrition to drive awareness around the importance of nutrition in the growth and development of children. In Haryana, Amway India partnered with the SRF foundation to celebrate National nutrition week. Amway employees, Amway Direct Selling partners, and community members volunteered for BaLA painting on the walls of Anganwadi centres/ schools with visually rich informational and relatable content on nutritious food, hygiene practices, good habits, mental health, etc. Further, the volunteers undertook a plantation drive in the community kitchen garden, promoting nutrition and encouraging people to choose nutritious food. The initiative concluded with a captivating skit performance by Poshan Mitras on the benefits of good nutrition and WASH (Water Sanitation and Hygiene) practices.
Commenting on the event, Mr. Suresh Reddy, Director, SRF Foundation stated, “We are pleased to be associated with Amway’s efforts to fight against malnutrition in India. We firmly believe that efforts like these at grass-root levels make significant impact in helping people understand the value of nutrition for kids. Our collaboration with Amway India is a welcome move in not only creating awareness but also educating about the essentials of nutrition for kids at early age.”
Over the years, Amway has been strategically investing in nutrition interventions and awareness programs. The company has been scaling up its globally renowned Power of 5 programs in India using grassroots-level interventions alongside the innovations to address childhood malnutrition. Early this year, Amway India launched an innovative micronutrient supplement – Nutrilite Little Bits™ providing daily essential vitamins and minerals to help manage micronutrient deficiency such as anaemia.