India, June 01st, 2022, Wednesday: Anheuser Busch InBev India’s (AB InBev) Haryana Breweries Limited recently concluded free health camps for beneficiaries of rural areas in Sonipat district, Haryana. The camps were organized in collaboration with Haryana State Rural Livelihoods Mission (HSRLM), National Skill Foundation of India (NFSI), Primary Healthcare Centres in Bhatana and Murthal. The camps, organized across a span of a month, have benefited over 2500 community members from 20+ villages in the district. The camps were graced and supported by senior officials from the Haryana Government including Honorable CEO, HSRLM Dr Amarinder Kaur, Chief Medical Officer (CMO) of Sonipat, Dr Jai Kishore.
Applauding the initiative, Dr Amarinder Kaur, Chief Executive Officer, Haryana State Rural Livelihoods Mission (HSRLM) said, “Rural India accounts for 70 percent of the country’s population and is more vulnerable to health complications due to low awareness, limited access to high quality medical services and financial resources. Given this backdrop, the opportunity for not-for-profits and corporate companies to step in and address this gap is significant The initiative undertaken by AB InBev to address this gap through holding public health camps is commendable and the overwhelming turnout by the residents speaks for the appreciation from the local population. Moreover, efforts by AB InBev to reach out to the residents through the support of ASHA workers and ANMs to generate awareness and the arrangements is one of the best we have witnessed. I urge other companies to come forward and take proactive action towards the upliftment of people from disadvantage section including women of Haryana.”
Speaking on the initiative, Anasuya Ray, Vice President Corporate Affairs – South Asia, AB InBev, “At AB InBev, we understand that our business cannot exist without flourishing and safe cities, farmers, clean water, healthy communities, strong suppliers, a diverse and inclusive workforce and thriving natural ecosystems. That mindset is the foundation of everything we do and ESG plays a key role in delivering on our company strategy and purpose. Today more than ever, in the shadow of the Covid-19 pandemic, health & wellness take centerstage in building thriving communities and ecosystems. We are committed to going above and beyond in promoting the access to quality healthcare within our communities- these mega health camps are a mere step in that direction. With the right support from state governments, we look forward to creating a bright future and catalyzing transformative change where we operate.”
The health camps addressed the medical needs of non-covid patients who missed out on timely care and attention owing to unavoidable challenges posed by the pandemic. These day-long camps were attended by over 2500 community members across 20 villages in the district and included women, children and senior citizens who were checked for vulnerability against chronic diseases. They received access to free medical diagnosis and the expert counsel of general physicians, gynecologists and orthopedics. There was also medical advice for existing conditions, full-body check-ups, referral to specialists, diagnostic services as well as COVID-19 vaccination given to residents. Over 8000+ strips, 2500+ sachets, 900+ bottles, and 800+ tubes of medicines for common ailments were distributed at the medical camps. Mass awareness drives with the support of ASHA workers encouraged turnout in big numbers from villages including Hasanpur, Kamaspur, Kurar Ibrahimpur, Mehandipur, Mukimpur, Shahpur Turk, Murthal, Murthal Khas, Nangal Khurd, Tajpur, Jainpur, Tikola, Mimarpur, Asadpur, Bhigan, Kami, Bhogipur.
To promote entrepreneurship and sustainable livelihoods, AB InBev, in partnership with HSRLM, also provided a platform for women business owners in the community to display their products. This not only boosted the morale of entrepreneurs but also helped them secure new clients, create awareness about their businesses and, encourage the spirit of entrepreneurship within the community, urging their friends and relatives to sign up for skilling & technical training programs.
Sai Krishna, Chief Executive Officer, Nation Skill Foundation of India (NFSI) shared, “We at NFSI are committed to building livelihoods and our collaboration with AB InBev India to provide quality healthcare to villages in Sonipat district is in line with our mission to improve lives and make a positive difference to the communities around us.”
AB InBev India understands that brewing quality beer requires a healthy, natural environment where local communities thrive. This makes interventions such as access to quality medical health important for the company’s ambitious dream of Creating a Future with More Cheers.