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IKF Launches ‘Football For All’ initiative in partnership with AIMS Media’s Social Initiative- WWAD (Walk With A Difference)


India, 6th October 2022: India Khelo Football (IKF), a non-profit Football platform connecting Indian Football grassroots with the professional Football ecosystem, is becoming a sports partner for AIMS Media’s social initiative, Walk With A Difference- India’s first of its kind talent recognition platform for PwDs in the field of Clothing, Fashion, Arts, and Sports, across India to launch ‘Football For All’ initiative. Together we believe that Football is a game that induces a collective spirit of sportsmanship and binds everyone with passion, regardless of physical, mental, or social differences.

‘Football For All’ is an initiative to drive awareness and promote inclusivity for PwDs via Football. During the grand finale of WWAD on 19th November 2022, IKF and AIMS Media will be hosting a small football event to mark the commencement of this initiative while laying the roadmap for 2023 to host ‘Football For All’ across the country. The event will host multiple professionals like Directors, Principals, and HoDs from IIT Kharagpur, FDDI Calcutta, NIFT Calcutta, IIM Calcutta, Jadavpur University, etc., with policymakers and leaders from Chamber Houses like CII and SHM. To open doors of opportunities for the participants, corporates and professionals from Fashion, Textile, and Sports industries will also be present.

Shortlisted 30 participants will perform in front of an esteemed jury panel honoring every participant with a certificate of participation, a titled sash, exciting goodies, a cash prize of INR 25000 each, and opportunities to work with creative professionals and corporations.

Commenting on this partnership for inclusivity, Rakesh Dhasmana, Convener of WWAD, said, ‘’We are delighted to join hands with India Khelo Football to expand WWAD’s initiative into the sports spectrum. We will be presenting the roadmap on the event day around Football For All with an element of surprise. Since its inception, WWAD aims to bridge the talent recognition gap for PwDs through a platform that is tailored especially for them. We take pride in our ‘Football for All’ initiative and believe that it will help raise awareness for the participation of PwDs in multiple sectors while making the game more inclusive.”


Celebrating the spirit of Football for all, Hitesh Joshi and Phani Bhushan, Founding Members of India Khelo Football said,” IKF is trying to bridge the gap between the grassroots Football ecosystem by connecting it to the professional Football environment. Football for All, is our extended effort in partnership with WWAD to let PwDs showcase their love for the game. We think sports, especially Football, can be very therapeutic for everyone. We want to drive inclusivity through our initiative so people can more openly discuss disabilities in the field. We are deeply grateful to WWAD for allowing us the opportunity to partner with them to host the first-of-its-kind initiative in the country.’’