New Delhi, 7th March, 2022: On the occasion of Women’s Day, global sports footwear and apparel brand New Balance celebrated with a fit twist inviting runners from across New Delhi for a 5k run. New Balance collaborated with a running community by the name Run with Reeti, to organize a run in the spirit of strength and determination to mark the globally recognized day for women.
The event was a success with 100 people completing the course (of which 30 were first timers) as captain, Reeti Sahai, Founder of Run with Reeti, led the way at Nehru Park in Delhi. This initiative was taken by New Balance in order to encourage people to stay active and see fitness as a necessary routine in this new year. This run is a testament to the We Got Now campaign launched by New Balance that calls athletes around the world to come together for meaningful purposes. The brand declares that the time is ‘now’ for today’s generation to energize culture and create positive action themselves, it is about unifying the society to follow their passion and create an impact. This time done rightfully so on International Women’s Day.
Speaking on the association with New Balance, owner of Run with Reeti, Mrs. Reeti Sahai said, “I am overjoyed to be collaborating with New Balance for such a momentous day. Running has been an important part of my journey and I hope to help other women discover themselves too. It is my utmost endeavour to encourage people to take up running not just as a hobby, but making it an active part of their lifestyle. Having such an iconic brand on-board with this initiative is a great start to a long-term partnership.”