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Pernod Ricard India launched a brand campaign to celebrate the initiative #OneForOurPlanet to reduce environmental impact across its value chain

Perond Ricard India (PRI), a global leader in the wine and spirits industry unveiled its #OneForOurPlanet campaign, which sets in motion the elimination of 100% permanent mono-cartons from its packaging by June 2023. 
 
PRI’s initiative #OneForOurPlanet reiterates the company’s commitment to reduce the environmental impact of packaging across each step of its value chain, from grain to glass. It also aims to nudge today’s purpose-driven consumers to make eco-conscious purchase decisions. Advancing towards a greener tomorrow, with this initiative, Pernod Ricard India strives to generate a holistic impact by reducing carbon emissions every year by 7310 Tonnes, saving 2.5 lakh trees, and reducing waste-to-landfill by 18745 tons. With this initiative, the company aims to reduce cumulative packaging emissions by over 75,000 Tonnes by 2030.  
 

On the initiative, Ranjeet Oak, Chief Commercial Officer, Pernod Ricard India, said, “At Pernod Ricard India, we are driven to make a difference to the planet. Expanding our sustainability agenda to create greater impact, this initiative is directed at reducing our carbon footprint across each step of the value chain – from grain to glass. This initiative also brings to light changing consumer sentiments around eco-conscious purchase patterns to drive adoption of the initiative across markets. We envision this initiative to become a larger movement and our stakeholders to turn into advocates by practicing and propagating eco-conscious consumption. We are happy to see some of our industry peers already joining the crusade.” 

 

Further, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, added “The world has entered a new era of sustainability and we are catering to consumers who are becoming increasingly eco-conscious. They are seeking brands and products that bolster a sustainable impact on the environment and planet at large. As a responsible corporate citizen present in India for over 25 years, sustainability is key to Pernod Ricard India’s operations and our new campaign #OneForOurPlanet is a testament to our commitment. Through this campaign we aim to inspire consumers to not only make eco-conscious purchase decisions but also champion this cause and help us evangelize this into a larger movement. We are humbly proud of this initiative and also urge our industry peers and partners to unbox their ‘spirits’ and join this initiative that’s another one for our planet.”  

To ensure adoption of this major environment and industry-first initiative, Pernod Ricard India is steering a conscious consumption movement by sensitizing and educating its customers and consumers. The company will also continue to team with local communities, NGOs, industry peers and customers to pave way for a truly circular economy. 

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