20 lakh units of solar energy over the next 5 years to be supplied to Mumbai
railways at No Cost
Zest Outdoor Media, world’s f i r s t g reen OOH asset management company which has introduced solar billboards to generate electricity, has recently bagged the GUINNESS WORLD RECORD for installing the highest number of solar panels on a single advertising billboard. Zest Outdoor has announced that over the next 5 years, it is all set to deliver over 3 lakh units of solar energy with 84 solar panels to the railways. This will be a record feat of generating the world’s highest green energy (solar) from a single advertising billboard. Zest Outdoor Media has installed total of 650 solar panels across 31 billboards in Mumbai and will be generating 20 lakh units of solar energy over the next 5 years to be supplied to Mumbai railways at no cost.
The company clinched the World Record for the largest installation of solar panels on a single advertising billboard. Three hoardings of size 40 feet x 20 feet were merged to create a single hoarding of size 60 feet x 40 feet, on which 84 solar panels were installed on the rear side of the billboard, to generate approximately 60,000 units of green renewal energy per annum. Mustafa Akolawala, at the helm of the company as its Founder,harbors the strong conviction that “You are your own competition” and this is what propelled him to compete with his earlier successes to establish new path breaking records. On receiving the GUINN ESS WORLD RECORD, Mustafa Akolawala commented, “. Getting validated by a prestigious International institution like GUINNESS WORLD RECORDS reinforces our grit to contribute on an even larger scale than what we are already doing. For now, we are aiming to gain an income of Rs. 250 crores in the next three years and are optimistic that we will be able to sustain our position as the first company in green outdoor communication, and will continue to remain a dominant player in that segment.” Mustafa announced Hyundai Motor as their Green Partners on this Guinness World Record winning billboard. Virat Khullar, AVP & Group Head Marketing – Hyundai Motor India Ltd said – “We are pleased to announce our association for a revolutionary solar-powered OOH platform with a remarkable number of solar panels. We are proud to be a green partner of the OOH site which has been awarded the Guinness World Record, offering this innovative, sustainable & futuristic platform that not only reduces carbon emissions but also promotes renewable energy”. Rajneesh Bahl, Business Head of Zest Ou t d o o r Me d i a , s a i d , “Innovationslike these, boost the OOH industry and increase the value of the Billboards. This is an exceptional feat and we have collectively worked hard as a team, on all our projects to be able to qualify for this title. I would also like to take this opportunity to congratulate and thank MMS (Media Marketing Services) and Bright Outdoor Media for partnering with us.’’
Rajneesh further added “We are excited to announce the launch of Zest Innovation – a game-changing solution for the out-of-home advertising industry post-COVID.’’ Zest Enterprise, entered the Outdoor Asset Management Business 9 years ago. Zest’s quest for serving society through innovations is relentless and one such innovation took shape in igniting the thought of amalgamating Outdoor & Green renewal energy. Subsequently, in 2019, the idea of installing Solar p a n e l s o n h o a r d i n g s wa s conceptualized. When this path breaking idea to generate green renewal energy through hoardings was presented to the railways, it was willingly embraced by them. With this project it was also envisaged that it would be the most unique and the largest installation of solar panels on advertising hoardings not only in India or Asia but all across the world. Numero Uno Engineering institute, IIT Mumbai was roped in to shape this engineering marvel. Zest has been conferred with the Title of India books of records & Asia book of records for installing the largest number of solar panels on advertising billboards. The placement of each billboard offered the highest units of electricity, excellent advertisement visibility and was aesthetically appealing.
Today Zest Enterprise undoubtedly claims the record for installing the highest number of solar panels on advertising hoardings. These hoardings are uniquely placed on the busiest roads of Mumbai to attain maximum visibility and attain the highest reach. Approximately, 2.5 million dollars were spent in erecting these 31 solar hoardings in different locations across Mumbai that will continue to generate green energy for the next 2 decades. Approximately, 1200 metric tons of Iron & Steel was used to erect these magnificent hoardings. While companies the world over are grappling to mitigate and find s u s t a i n a b l e s o l u t i o n s fo r environmental challenges, like global warming that are looming large on the horizon, an indisputable industry leader has emerged. Zest Outdoor – a pioneer, lighting the way ahead with green alternatives, green solutions, efficacy, promise and hope!