A HOLISTIC AND PARTICIPATORY ‘COMMUNITY SERVICE’
Srinivasan Services Trust (SST), the social services arm of TVS Motor Company and Sundaram-Clayton Limited, started working in villages in the mid-1990s. A precursor to Corporate Social Responsibility (CSR). Starting with a model of philanthropy, it matured into a model centred on community participation in all its projects. Swaran Singh, IAS (retired) CEO SST, explains […]
