17th April 2025: The Souled Store has launched an exclusive QR tee – when scanned, the barcode leads to a donation page, where supporters can directly contribute to the care of rescued animals. But more than just donations, the page also offers a glimpse into the lives of the animals being nurtured at the shelter, showcasing their transformation from abandoned strays to cherished companions.
Through their very own World For All facility, they’ve already rescued and rehomed over 300 dogs and cats — providing medical treatment, nourishment, and most importantly, a second chance at life.
Since 2023, The Souled Store has taken full responsibility for the operations of the World For All Animal Care Facility, ensuring consistent support, resources, and oversight for the ongoing rescue efforts.
“We’ve always believed that a brand should stand for more than just profits. Supporting World For All and eventually running the shelter ourselves was one of the easiest decisions we’ve made. It’s not charity. It’s just the right thing to do,” said Vedang Patel, Co-founder of The Souled Store.
The initiative has also received heartwarming support from the entertainment industry. Actors Soha Ali Khan, Kunal Khemu, and Nikita Dutta, among others, have proudly worn the T-shirt and voiced their support for the cause. Their involvement has helped draw attention to the importance of adopting and protecting stray animals, amplifying the message of compassion and care.
Yet, in a time when social campaigns are often crafted for attention, this initiative stands apart, with no marketing blitz, no PR spin, and no product push. This is not a campaign; it’s a calling.
It is, at its core, a reflection of The Souled Store’s values: giving back to the voiceless, simply because it’s the right thing to do.
The next time someone wears this T-shirt, they’re not just wearing fashion—they’re wearing a movement. One that saved lives, gave second chances, and turned empathy into action.
