A mass movement Sustainable is Attainable (SIA) initiated by Tata Power, one of India’s largest integrated power companies in association with News 18 is gaining more momentum with the inauguration of the SIA Fest in New Delhi on May 17th. The keynote speech will be delivered by Hon’ble Union Power Minister Shri RK Singh and Hon’ble Union Minister of Environment, Forest and Climate Change Shri Bhupender Yadav will deliver a special address. The event will see participation from Union Ministers, Ambassadors, State level top bureaucrats, leaders and celebrities form diverse field.
This Fest will create an open forum for dialogue that will drive the adoption of green energy in India and is being cited as a big step forward in the Sustainable is Attainable Movement. The support of this Fest celebrating sustainability by illustrious doyens of society will boost the ongoing conversation. A strong focus of this Fest is providing Inspiration to millions of Indians for adopting and attaining sustainable lifestyles.
Dr Praveer Sinha, CEO & MD, Tata Power said that the SIA Fest was a momentous occasion for the Sustainable Is Attainable movement. By bringing together such accomplished leaders from diverse fields, they were focussing on scaling up the conversations around sustainability and inspiring large-scale behaviour change. They were glad to be at the forefront of advancing India’s vision of transitioning to clean energy. “We urge all citizens of India to contribute to the well-being of the Earth by embracing sustainable alternatives.”
Showcasing affordable alternatives that include Solar pumps, Rooftop Solar, e-mobility and energy management solutions, which make the switch to a greener, more sustainable lifestyle. For the consumers is an important feature of this initiative.
In view of the adverse impact of fossil fuels where India has recognized the urgent and immediate need to make a shift towards sustainable and renewable energy sources, the SIA Movement, assumes a great significance. India has set a target of achieving 450 GW of renewable energy capacity by the year 2030. This would then position the country as a global leader in green energy. The Tata Group has for its’ group identified new energy as a large focus in order to contribute towards India’s net zero goals.
Avinash Kaul, Chief Executive Officer, Network18 (Broadcast) & Managing Director A+E Networks stated that their partnership with Tata Power to drive the Green Energy Culture in India was fuelled by their commitment to build awareness and empower the Indian consumers with the knowledge that inspires them to adopt and demand cleaner energy. He further went on to add that over the past few months, they had engaged with their varied audiences across News Channels and Digital Properties with compelling content showcasing how sustainability was attainable.
A roadmap for the future will be collectively defined at the SIA Fest with the participation of prominent figures. Another feature of this Fest will be the felicitation of Champions of Change who have made significant contributions in propelling the adoption of green energy in India.The panel for the event will feature prominent leaders.
