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Empowering Non-Profit Organizations: The Transformative Impact of Social Marketing Strategies in India
Dr. Ashish Biswas Assistant Professor, MBA, NMIMS Hyderabad IntroductionA non-profit organization is a group that works for the betterment of society and whose core objective is different from earning money and profits. In recent years, the non-profit sector in India has witnessed an extraordinary surge in growth and development. Initially