To the Indian middle-class goes the credit of making and breaking brands in the country. The latest favourite with the middle-class Indians today is OLA, which is driving the Indians in the comfort and safety of chauffeur driven cars sometimes at the price of less than an auto-rickshaw drive. CEO & Co-founder of OLA cabs, Bhavish Aggarwal, was recently feted with the Entrepreneur of the year award by the ET for changing the way Indians
are using the public transport.