
Pernod Ricard India Foundation joins forces with India’s top institutes to drive climate
January 16, 2026: Pernod Ricard India Foundation (PRIF), the CSR arm of Pernod Ricard India, is strengthening India’s circular economy and climate innovation ecosystem through its Social Innovation and Transformation vertical with three flagship incubation programs — Prakriti Incubation Launchpad with IIM Calcutta Innovation Park, Circular Economy Incubator with NSRCEL–IIM Bangalore, and ADVAYA–Plastic Circularity Innovation Launchpad with SIIC–IIT Kanpur. So far, these ongoing programs have supported 75+ startups, diverted over 4.6 lakh kilograms of plastic and 94,780 kgs of agri-waste from landfills, and created more than 400+ sustainable livelihoods across the country. This initiative reflects Pernod Ricard India Foundation’s (PRIF) commitment to accelerating climate-smart, inclusive, and regionally anchored innovation under its Social Innovation and Transformation vertical. This is an important








