
Dettol Banega Swasth India Leads the Way for a Swachh and Swasth Maha Kumbh Mela 2025
14 Jan 2025 – Reckitt, the world’s leading consumer health and hygiene company, through its flagship campaign, Dettol Banega Swasth India, is committed to creating a memorable Swachh and Swasth Maha Kumbh Mela 2025, in partnership with Global Interfaith WASH Alliance (GIWA), AJ Foundation (formerly AJYS), Plan India and Jagran Pehel (a Division of Shri Puran Chandra Gupta Smarak Trust). This initiative strengthens Reckitt’s mission to transform public health and hygiene at the world’s largest religious gathering, contributing to the nation’s Viksit Bharat @ 2047 Agenda by establishing hygiene as the foundation for good health. Since 2016, Dettol Banega Swasth India (DBSI) has been a trusted partner of the Kumbh Mela with impactful interventions in Ardh Kumbh Melas and Magh








