
Sustainability is the Core of Corporate Social Responsibility
As a child, all of us have been taught by our parents or grandparents at home that sustainability is based on a simple principle that everything we need for our survival and well-being depends, directly or indirectly, on our natural environment. Once we grow as adults and begin to look for earning our livelihoods, we tend to dilute those basic principles, learnt as children, forgetting that sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony that permit fulfilling the social, economic and other requirements of present and future generations. That is at the individual level. The same example can be applied to companies that grow for big corporate houses. By aligning CSR initiatives with








