
The ambitious goal set by Colgate’s Bright Smiles, Bright Futures program is to impact an additional 10 million Children by 2025
5th March 2024: Colgate, through its flagship program, Bright Smiles, Bright Futures (BSBF), the program has positively impacted the lives of over 171 million children in India, instilling essential oral care habits, tobacco prevention awareness, and promoting good nutrition for oral health. It was a strategic move to further fortify its impact, Colgate has partnered with IMPAct4Nutrition, a renowned knowledge and resource platform on nutrition incubated by UNICEF India. This collaboration harnesses the combined strengths of Colgate’s enduring commitment to social responsibility and IMPAct4Nutrition’s expertise, aiming to significantly enhance oral health and nutrition awareness among children. The partnership sets a bold objective to reach an additional 10 million children by 2025, fostering better oral health for the nation. To achieve this








