News Update/Press Release
A ray of positivity for the senior citizens
Mumbai, 23rd August 2021: Being there for the elderly during their tough times gives them joy and a hope to live the rest of their life happily. The Billion Hearts Beating Initiative, aims to heal the elderly in need with Empathy and Dignity. Founded by Dr Pratap C Reddy, Chairman, Apollo Hospitals in 2010, the program is committed to build the largest network of Old Age Homes support in the country to enhance the lives of the elderly.
The Billion Hearts Beating initiative provides free medicines and essentials for Senior Citizens residing in free old Age homes across the country. At present, 130 Old age homes in various locations like Delhi NCR, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana are serviced on a monthly basis by the foundation.
On the occasion of ‘World Senior Citizens Day’ the Apollo Hospitals Foundation is happy to announce the extension of their support to states including Maharashtra, Gujarat & West Bengal. 21 new Old Age homes have been added totaling to 151 homes and 6000 beneficiaries across the country. The Foundation has initiated free Health Camps for Senior Citizens starting 21st Aug 2021.
Expressing her views on the initiative, Upasana Kamineni Konidela, Vice Chairperson, CSR of Apollo Foundation said, “I am happy to see Old Age Homes evolving as centers of hope for the vulnerable elderly. We believe every individual must be treated with dignity & empathy and have access to quality health care. It is our proud privilege to be able to help over 150 old age homes across the country create a safe space for the vulnerable.”