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Greaves Cotton aims to empower communities with multiple up-skilling and re-skilling initiatives

News Update/Press Release

Greaves Cotton aims to empower communities with multiple up-skilling and re-skilling initiatives

India, June 18, 2021: Greaves Cotton, is one of the leading ,diversified and well known engineering companies in India. The company holds history of success, relationships, and strong commitments. The zeal to help the under privileged and serve the society for the sustainable development has brought the company to unmatchable heights. The Company constantly works towards inclusive growth and the betterment of society and the environment. Over a period of time, Greaves has initiated several CSR projects to bring positive impact both at the employee level and benefit society.

As a responsible corporate citizen, to bring a meaningful difference in the lives of people- Greaves has been working closely with civil society organizations and government to achieve its Environmental, Social, and Corporate Governance (ESG) journey. The Socio-economic impact of Greaves activities has been deeply ingrained in its DNA to conduct business which gives HOPE to its future endeavors by touching various goals as set by the United Nations Sustainable Development Goals (SDGs).

Some of the CSR initiatives undertaken by Greaves Cotton are as below:

  1. DEEP:

Under DEEP (Development, Education, Empowerment, Progress), Greaves along with NEEM (National Employability Enhancement Mission) undertakes technical training programs for underprivileged families in Aurangabad District through various reskilling work and empowered rural communities to get decent work and support their families. Under DEEP reskilling project in partnership with its local NGO partner Yuvashakti Foundation, Greaves ensures the Development, Education, Empowerment, and Progress of underprivileged families in various villages of Aurangabad District.

Its efforts in this area have earned it the prestigious Asian CSR Award. Currently, the Company has 199 DEEP trainees enrolled in the programme. Greaves aims to build value in the lives of people by providing exposure to technical training for 6 months.

  1. Prime Meet:

Greaves Cotton organises Prime Meet, a re-skilling and training workshop for mechanics. It conducts one-day workshops at various places under the supervision of industry experts. Further, to encourage education, it has the Greaves Scholarship Programme (GSP), supporting students from financially disadvantaged families of auto-rickshaw/e-rickshaw drivers and/or farmers.

Apart from reskilling, Greaves has also been taking initiatives to save our environment and also support people during the ongoing Covid pandemic.  In order to revitalize and enhance our biodiversity, the company has planted over 30,000 trees as part of the Cauvery Calling project to address the water and farmer crisis in the Cauvery region between Karnataka and Tamil Nadu.

Last year, the COVID-19 pandemic presented a huge challenge from the human and economic perspective, requiring collaborative action from various NGOs and governments to support the affected communities. Some of the initiatives undertaken are as below: 

  • Under the “Support the Protectors” program, masks were provided to Karnataka Police personnel in Bengaluru city.
  • Partnered with the NGO Child Rights and You (CRY) and undertook efforts to provide dry ration to children and families for a month across Mumbai and Delhi-NCR.
  • Provided health protection kits, hand sanitizers, and medical kits to mechanics across key states through its “You Care, We Care” program.
  • Installed Greaves gensets in hospitals with quarantine facilities in Maharashtra, ensuring 24×7 power supply for healthcare professionals.
  • Deployed HP diesel engines to spray disinfectants through fire brigade vehicles in the Sangli district of Maharashtra.
  • Supplied knapsack sprayers to help local bodies and institutions disinfect public places.

Speaking on various CSR initiatives, Shefali Suri, Group Chief Human Resource Officer, Greaves Cotton said, “Reskilling and making people job-ready especially from the underprivileged communities has always been the key focus for Greaves Cotton. We, along with our partner network, have been taking several steps to support and improve the lives of the people in various parts of the country.”

With the second wave of Covid-19 pandemic, Greaves is actively working to provide the required support to the affected communities in Maharashtra and other parts of the country.


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