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HDFC Bank launches Parivartan on World Earth Day for effective waste management and community-led upcycling key to tackling plastic pollution

22 April 2024: HDFC Bank Parivartan, the CSR arm of HDFC Bank, recently unveiled a striking 26-foot by 6-foot mural made from upcycled plastic bottle caps, symbolizing a commitment to combating plastic pollution and fostering sustainable waste management practices. Timed to coincide with World Earth Day, this initiative underscores the bank’s dedication to environmental stewardship and community development.

The mural’s inauguration marks the commencement of a solid waste management project in partnership with the Waste Warriors Society in Barwala, Dharamshala. This project aims to raise awareness about the detrimental effects of unregulated waste disposal, particularly in ecologically sensitive regions like the Himalayas. By employing innovative waste upcycling techniques, the initiative seeks to instill a culture of responsible waste management among local communities.

The alarming statistic of a 10% annual increase in plastic consumption in India underscores the urgent need for effective waste management strategies. HDFC Bank’s CSR program recognizes this imperative and has expanded its waste management interventions to cover over 600 villages and 14 cities across the country. These interventions span diverse regions, including Himachal Pradesh, Uttar Pradesh, Jammu & Kashmir, Kerala, and more, to establish waste management systems in over 1000 villages and 15 cities by 2025.

Ms. Nusrat Pathan, Head of CSR at HDFC Bank, emphasized the bank’s commitment to combating plastic pollution and promoting sustainable practices. She highlighted the alignment of their initiatives with the theme of this year’s Earth Day, “Plastic vs. Planet,” and reiterated the focus on mitigating plastic waste dumping and burning in areas frequented by locals and tourists. With an estimated outreach to 25,000 individuals, HDFC Bank aims to inspire behavioral change and establish enduring waste management systems in rural communities.

In the Kangra district of Himachal Pradesh, HDFC Bank has embarked on a three-year partnership with Waste Warriors to address rural waste management and promote responsible tourism. With over 5 million tourists annually, waste generation poses significant challenges to wildlife and local communities. The project focuses on upcycling waste materials into marketable products, empowering locals—especially women and youth—through training programs, and ensuring 100% doorstep waste collection and segregation.

Beyond Himachal Pradesh, HDFC Bank Parivartan collaborates with various organizations nationwide to implement waste management projects. In Chhattisgarh, the bank works with the Centre for Environment Education (CEE) to target six cities and over 300 villages, employing a mix of material recovery facilities and recycling facilities. Similarly, in Assam, HDFC Bank partners with the Gramin Vikas Trust to establish waste centers across 85 villages, benefiting thousands of households.

Across different regions, HDFC Bank’s CSR initiatives focus on enhancing waste management infrastructure, promoting source segregation, and fostering a circular economy approach to recycling and recovery. Through strategic partnerships, community engagement, and capacity-building initiatives, the bank is actively contributing to socio-economic development and environmental sustainability across diverse landscapes. These concerted efforts signify a step towards a cleaner, more sustainable future for all.


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