March 20, 2024: On the occasion of World Sparrow Day, Srinivasan Services Trust (SST) the social arm of TVS Motor Company and Sundaram-Clayton Limited proudly amplifies its efforts towards sparrow conservation. SST extended its conservation program from 100 villages last year to 200 additional villages this financial year in Tamil Nadu, Karnataka, Maharashtra and Andhra Pradesh, providing families with thousands of tailored nests to create a conducive habitat for sparrows. As part of the sparrow conservation programme and to create awareness, SST has been conducting community meetings and rallies with the support of local volunteers and community members. Besides, SST has also organised drawing competitions in schools to sow seeds of awareness from an early age.
Santhoshi, a school student from Moolakaraipatti Ward 10, Tirunelveli district, Tamil Nadu said, “SST had provided us with a sparrow nest and the sparrow volunteers helped us locate a suitable spot. Within a few days, we observed sparrows frequenting the nest. I began placing food nearby, slowly they started feeding on it as well. Now, to our delight, the sparrows have laid eggs in the nest. It brings me immense happiness to witness this beautiful cycle of life unfolding.”
Krishnaveni, Village Development Officer – SST, Thirukkurungudi, Tirunelveli district, Tamil Nadu said, “Previously, it was common to observe the elderly in villages collecting sparrow nests, but now, I predominantly encounter children approaching me for them. This shift fills me with optimism regarding the efficacy of our sparrow conservation initiatives. It indicates that we have succeeded in instilling in their minds the notion that sparrow conservation is important.”
Swaran Singh, Chairman of SST said, “Conserving sparrows is not just a task; it’s a collective responsibility. With our expanded initiatives this year, we are fostering a sense of community involvement and ownership in sparrow conservation. We believe that empowering communities is key to the long-term success of sparrow conservation and SST is committed to driving this endeavour across key regions. SST remains dedicated to raising awareness about the importance of preserving biodiversity and believes that these grassroots efforts can make a significant difference in sparrow conservation.”
