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To celebrate and support 40 talented artists across India, Hyundai Motor India Foundation launches ‘Art for Hope – Season 3′

28th March 2024: Hyundai Motor India Foundation (HMIF) proudly announces the commencement of the third edition of its flagship initiative, ‘Art for Hope,’ aimed at nurturing and promoting India’s diverse traditional art, craft, and culture. This year’s edition, Art for Hope – Season 3, showcases the remarkable talent of 40 grantees hailing from 20 regions across India. The event, taking place at Triveni Kala Sangam, New Delhi, from March 28 to 31, 2024, serves as a national platform for emerging artists, youth, women, communities, and local talent, all supported by HMIF grants.

The inaugural ceremony of Art for Hope – Season 3 witnessed the esteemed presence of Mr. Kumar Tuhin, Director General of the Indian Council for Cultural Relations (ICCR), along with renowned Kathak artists and Padma Shri awardees, Ms. Kamalini and Ms. Nalini Asthana, and Mr. Un Soo Kim, MD & CEO of Hyundai Motor India Ltd. Aligned with Hyundai’s global vision of ‘Progress for Humanity,’ Art for Hope aims to democratize access to art, spanning various artistic domains including visual art, digital art, performing art, traditional folk art, and cultural community art.

Speaking at the inaugural event of Art for Hope – Season 3, Mr. Un Soo Kim, MD and CEO, of Hyundai Motor India Ltd. said, “Hyundai Motor India Foundation, under Hyundai’s global vision of ‘Progress for Humanity’, has been working in varied sectors to create opportunities and livelihood for the underserved. With deep respect for art and artists, we connected with various communities and added art collectives to our repertoire in the first two editions of Art for Hope. This year, we fortify our efforts and enhance our reach by including specially-abled artists, in our endeavor to enrich more lives. Keeping our eyes open for things anew, we appreciate inclusion and the myriad perspectives it brings forth. Artists present a glimpse of our world, things beyond we could see with our eyes, and it is this unique perspective and worldview that we truly admire at Hyundai.”

Through a rigorous evaluation process, 40 artists were shortlisted from 470 applications for Art for Hope – Season 3, based on criteria such as project concept and impact, artist portfolio, and backgrounds. Participants not only receive social, emotional, and financial support but also gain recognition and market linkage opportunities for a brighter future.

The exhibition at Triveni Kala Sangam showcases a wide array of artworks including traditional arts and crafts, paintings, art installations, photographs, and performing arts, created and curated with grant support from 30 artists. Additionally, works of 10 specially-abled artists from HMIF’s ‘Ability for Dignity’ program are featured, highlighting the talents of artists from diverse backgrounds.

The event emphasizes inclusivity through braille, tactile artworks, and sign language interpretations for differently-abled visitors. Workshops and talks on various art forms such as calligraphy, mask making, mobile photography, and traditional painting are organized for the youth. Panel discussions featuring eminent speakers delve into topics like cultural sustainability in a globalized world and the role of art as a catalyst for social change.

Furthermore, a special screening of the top 10 films created during the ‘MyMobileMovie’ workshop for 50 young change-makers from underprivileged backgrounds, supported by HMIF, adds to the enriching experience of the four-day extravaganza. Art for Hope – Season 3 epitomizes Hyundai’s commitment to fostering creativity, inclusivity, and cultural exchange, contributing to the enrichment of lives and communities across India.

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