April 9th, 2024: Admitad, a leading partner marketing network, distributed more than one thousand sanitary pads to underprivileged women and provided digital tablets to children in need, as a part of their CSR initiative for the financial year 2023-24. After thorough research, Admitad allied with the Parivartan Sandesh Foundation, a charity organization dedicated to the development and welfare of deprived and marginalized populations, especially children and women. The initiative is a significant stride towards Admitad’s core mission of providing accessible education and hygiene to vulnerable communities.
The program took place under two key initiatives: Sakhi Swachata Abhiyan – an initiative to create women’s hygiene awareness and Shiksha Jaagrukta Abhiyan – an initiative to create the importance of education to the underprivileged. The initiatives culminating in a total spend of more than 10 lakh rupees, aim to impact 1000-1500 women and 800-1000 children. The program also witnessed volunteers from Admitad’s office in Gurugram, Haryana.
Speaking on the occasion, Neha Kulwal, Managing Director of Mitgo, India and APAC, said “At Admitad, our CSR efforts are deeply ingrained in our unwavering dedication to fostering inclusive growth and contributing to the nation’s development. We take pride in positively impacting thousands of lives through our efforts. By adopting a novel approach of ‘Ever evolving, constantly improving,’ we bridge the gap between our aspirations and available resources. Our commitment to advancing our CSR agenda remains firm as we strive to create a more inclusive, equitable, and sustainable society. Through meticulous planning and efficient utilization of our financial and human resources, we aim to make an increasingly significant impact with each passing year.”
Admitad addresses that access to menstrual hygiene products is essential for the well-being and dignity of women. By distributing sanitary pads, the company hopes to alleviate a significant barrier faced by underprivileged women. The initiative advocates menstrual health awareness and encourages open conversations, breaking down taboos surrounding menstruation. The company also recognizes the transformative power of education and aims to bridge the digital divide among children from disadvantaged backgrounds with the distribution of digital tablets.
Parivartan Sandesh Foundation and Admitad share mutual values and visions centered around the right to education, access to health services, empowering adolescents through vocational skills to have better livelihood chances, and spreading awareness of social issues.