Ample Group Takes Sustainability from Intent to Action with Beach Clean-Up Drive at Besant Nagar

You're here Home » Articles

Besant Nagar beach clean-up

January 09, 2026: Reinforcing its commitment to environmental stewardship and responsible citizenship, Ample Group conducted a beach clean-up drive at Besant Nagar Beach, Chennai. The initiative focused on restoring a key stretch of the coastline by reducing waste, protecting marine ecosystems, and contributing to the long-term cleanliness of this highly frequented public space.

The drive reflects Ample Group’s belief that sustainability must move beyond intent to visible, on-the- ground action. By mobilizing team members across levels, the initiative highlighted an integrated approach where leadership, participation, and accountability converge to create meaningful impact.

Beginning at the Karl Schmidt Memorial at Besant Nagar Beach, 140 Ample volunteers united with a shared purpose of community and environmental stewardship, collectively clearing 521.67 kilograms of mixed dry and wet waste. This effort helped create safer conditions for marine life, particularly during the ongoing turtle nesting season when clean sand is essential. Guided by the motto “Small Effort = Big Impact,” the drive achieved in just 45 minutes what would typically take over 105 hours.

The presence of senior leadership further reaffirmed the organisation’s emphasis on sustainability as a strategic priority, embedded within its broader CSR and ESG framework. Through such initiatives, Ample continues to align business responsibility with community and environmental well-being.

Sustainability is not an isolated effort. It is a shared responsibility that calls for conscious, consistent action,” said Neha Jindal, CMO, Ample Group. “At Ample, we recognise that sustainability requires intent, learning, and commitment over time. This beach clean-up is a step in that direction, reflecting our belief that organisations must play a thoughtful role in caring for the communities and  nvironments they are part of, as we continue our journey toward meaningful, long-term impact.”

Besant Nagar Beach was selected for its environmental significance and high public footfall. The initiative was carried out in coordination with relevant authorities and environmental partners to ensure responsible waste handling and adherence to environmental guidelines.

As part of its ongoing CSR and ESG commitments, Ample Group continues to expand initiatives focused on environmental conservation, community engagement, and sustainable practices by driving impact that goes beyond business and contributes positively to society at large.

Share:

I/we Wish To...

Sustainability breeds its constant ongoing need for regularity, credibility, and a strong, collaborative ecosystem. Since 2014, CSR Times has been at the forefront in curating powerful stories, spotlighting transformative initiatives, and amplifying the voices of diverse organizations and individuals who are shaping India’s responsible growth narrative. Through its magazines and flagship events, CSR Times has built a trusted platform that bridges corporate vision with grassroots impact. And now the CSR TIMES Newsletter emerges as a timely and purposeful initiative designed to inform, inspire, and connect stakeholders across the corporate social responsibility ecosystem, designed to meet a different and more immediate need. 

The CSR TIMES Newsletter is your front-row pass to our magazine’s most loved moments: audience-favorite clips, our most popular features, powerful quotes, and the most important stories crafted for a fast-paced digital experience. Designed for today’s four-screen world, it delivers high-impact content straight to your inbox, allowing you to stay updated anytime, anywhere, and absolutely free of cost, so you never miss the conversations shaping the future of sustainability and responsible leadership. Ultimately, CSR TIMES Newsletter is about building an informed and inspired community of leaders who are committed to driving positive social and environmental change.

Subscribe to
CSR TIMES Newsletter

It's Free. And, you can unsubscribe anytime.