Amway India Spreads Festive Cheer with ‘My Genie, My Wish’ – the Joy of Giving Initiative

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Amway India CSR initiative

21st December 2024: Embracing the true spirit of the festive season, Amway India, a leading company supporting health and wellbeing, took its vision of helping people live better, healthier lives a step further through its meaningful CSR initiative – My Genie, My Wish. The initiative aimed at bringing joy and smiles to the children in need through the power of community and collective generosity underscoring the company’s commitment to fostering a culture of care and social responsibility.

Speaking about the initiative, Mr. Rajneesh Chopra, Managing Director of Amway India, said, “At Amway, we believe in the power of collective action and the joy that comes from giving. Our My Genie My Wish’ initiative is a reflection of our enduring commitment to uplift communities and create meaningful impact. This initiative not only brings joy to children but also strengthens our vision of transforming lives by fostering a better, healthier, and happier society. By encouraging our employees to come forward and contribute, we are nurturing a culture of compassion and responsibility. Together, we can make the festive season special for those who need it the most. This initiative is a core part of Amway India’s larger mission to support and uplift communities through various social welfare programs. It reflects the company’s belief that health and wellbeing go beyond physical wellness to encompass emotional and social wellness as well”.

Held across multiple locations in the country, the initiative empowered every employee to become a “genie” for a day, fulfilling the heartfelt gift wishes of the children in need. Employees had the privilege of selecting gifts from the children’s Wishlist and presenting them to them, creating unforgettable moments of happiness and warmth that left a lasting impact on both the children and the community.

Activities like interactive games, fun-filled engagements, festive treats, storytelling sessions on nutrition, and motivational talks were also part of the initiative, making it an unforgettable experience for the children.

Amway India remains focused on creating more opportunities for meaningful community engagement and building lasting connections beyond the festive season. Reflecting its commitment to enhancing lives and holistic well-being, Amway India goes beyond products to embody values that resonate with its philosophy of care and responsibility. This initiative stands as a testament to the power of collective action in making a difference and reinforces Amway India’s commitment to a better and healthier future.

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