India, May 17, 2021 – Indian-born Ed-tech start-up Bada Business, known to provide the most affordable entrepreneurship trainings in the world, launched a fundraiser campaign #IamOxygenMan, in association with Vivek Oberoi, the Kailash Kher Foundation and ISKCON foundation. Within the first day of the launch, the campaign was able to raise a commitment of over 7.5 crores, which will be used to fulfil healthcare requirements for COVID patients nationally.

India is now fighting the second wave of COVID-19 and is one of the countries with the greatest number of daily new cases in the world. India currently has roughly 19.9 million confirmed cases, 3.9 million ongoing cases, and over 200,000 deaths. Hospitals and healthcare providers in India are running out of supplies, particularly oxygen, in the fight against the deadly infection.

Commenting on the launch, Dr. Vivek Bindra, Founder & CEO, Bada Business said, “Covid-19 has wreaked havoc across the country, once again, with the second phase. Our heart goes out to the people suffering and hence we came up with the idea of a fundraiser campaign #IamOxygenMan. The first day of the launch has witnessed a commitment of over 7.5 crores and we would like to thank each and every contributor. But to run our Covid-Care facilities smoothly for the next few months, we would need more funds, hence the campaign is still on going. We are hopeful that people will continue supporting us and will help spread the word. As even sharing a thought-provoking message to raise awareness or encourage others also qualifies someone as an OxygenMan.”

The co-host of the live event, actor Vivek Anand Oberoi commented, “#IamOxygenMan is a truly exceptional initiative and I personally believe that the philosophy behind this campaign resonates with me. The campaign reiterates that people have become each other’s strongest pillars of strength and support, today; and this is the only way in which we can survive this pandemic together. From offering a meal, to sharing an essential number, we can all do our bits to see a better tomorrow. Hence, I am delighted to be able to lend my support to this noble campaign by Dr. Bindra and Bada Business and I would urge more people to be a part of this, in the coming days.”

Extending support to the initiative, Singer Kailash Kher, also the founder of Kailash Kher Foundation said, “Our foundation has always believed in helping people. Hence, it was a pleasure to partner with Dr. Bindra and Bada Business in this one-of-a-kind of initiative. We would hope for more individuals and organizations to take inspiration and come forward to help each other, in whichever way possible.”

With this campaign, Bada Business aims to increase the bed capacity from 200 to 2000 beds. Recently, Bada Business, in association with ISKCON, had launched a 200-beds makeshift hospital for COVID-19 patients in Dwarka, Delhi. From providing a dedicated team of doctors and nurse, to catering to the nutritional needs, everything is being served to the patients entirely free-of-cost.

The virtual event garnered over 1 Million views on YouTube and witnessed participation from multiple celebrities to the likes of HH. Gopal Krishna Goswami  Maharajji, Hema Malini, Shaan, Sonu Nigam, Mika Singh, Daler Mehndi & Shankar Mahadevan. The event was also graced by Bada Business’s long-associated professors and top businessmen like Alfred Ford, Ashish Chauhan, Lalit Agarwal, Ritesh Agarwal to name a few.

The campaign’s goal is to inspire people from all walks of life to come together and support the country during this difficult time. Bada Business believes that a true superhero is someone who saves people’s lives, regardless of their socioeconomic or demographic background. Everyone can protect someone’s life and be a superhero, from a daily wage earner to a businessman, and from a student to a housewife. That is because a person can help someone with more than just monetary aid; they can also aid someone by offering a one-time meal, medicine, or the verified number of a plasma donor. Even sharing a thought-provoking message to raise awareness or encourage others qualifies someone as an OxygenMan.