14 August 2024: Bikano, the beloved packaged foods brand from Bikanervala Foods Pvt Ltd, celebrated Raksha Bandhan on Monday with underprivileged children at Maika Sweet Home Orphanage, located in Najafgarh and Narela, New Delhi. This heartwarming event marks the third consecutive year that Bikano has chosen to share the festive joy with children from the NGO, reaffirming its commitment to social responsibility and community engagement.
Inspired by the smiles and happiness of the children, Bikano has made it a tradition to celebrate Raksha Bandhan with them. Manish Aggarwal, Director of Bikano, Bikanervala Foods Pvt. Ltd., shared his thoughts on the initiative: “We have always believed in the power of sharing happiness and joy with others. Witnessing the smiles and happiness on the faces of these children brings us back every time. This celebration has become an integral part of our annual festivities. Seeing the pure joy and excitement in their eyes is a reward in itself and reminds us of the true spirit of Raksha Bandhan. It’s a reminder of the simple joys that festivals bring and how our small gestures can make a significant difference in their lives. This tradition not only brings smiles to their faces but also deeply enriches ours.”
This initiative is an essential part of Bikano’s Corporate Social Responsibility (CSR) goals, which emphasize reaching out to all segments of society and spreading happiness & joy, especially during festivals. Kush Aggarwal, Head of Marketing at Bikano, elaborated on the company’s CSR vision: “Our agenda is not just about business; it’s about touching lives and spreading joy where it’s needed the most. By sharing our products with those who may not usually have access to them, we aim to create moments of joy and laughter. This event is a testament to our belief that true celebration lies in inclusivity and generosity. We want to ensure that everyone, regardless of their circumstances, gets to experience the joy and warmth of Raksha Bandhan. This initiative perfectly aligns with our mission to make a positive impact in the community, fostering a sense of belonging and happiness among these children.”
The marketing team from Bikano participated in the event, engaging with more than 200 children at the orphanage. The celebration included the distribution of Bikano’s popular Fatax range products, soan papdi, namkeen, and drinks. The joy of Raksha Bandhan was shared through these delightful treats, bringing smiles to the children’s faces. The event was filled with warmth and affection, underscoring Bikano’s dedication to making a positive impact on the community.
