13th August 2025: The Rotary Club of Bombay Seacoast, in collaboration with Frido, has donated advanced electric wheelchairs to the Queen Mary’s Technical Institute (QMTI), Pune, an institution that has been rehabilitating and training disabled soldiers from the Indian Army, Air Force, and Navy since 1917. The initiative aims to honour the courage and sacrifice of India’s paraplegic veterans while restoring their independence and mobility.
The collaboration, made possible through the Rotary Club’s network and the generosity of its supporters, along with Frido’s expertise in mobility solutions, ensures that the beneficiaries receive equipment designed for maximum comfort, portability, and ease of use. By combining the Rotary Club’s legacy of community service with Frido’s innovation, the effort goes beyond a gesture of support; it’s a commitment to dignity and inclusion for those who have served the nation.
Speaking on the occasion, Sunil Devnani, President, Rotary Club of Bombay Seacoast, said, “These wheelchairs will help them lead a life of dignity, independence, and comfort, while also reminding them that their sacrifices are never forgotten.”
Frido’s journey began under Arcatron Mobility with a mission to give dignity and independence to people with mobility challenges. The company’s first breakthrough came when it designed a wheelchair for a Paralympian, a project that not only sparked innovation but also revealed a deeper calling: to create world-class mobility solutions for individuals with disabilities, helping them live life on their terms.
Speaking on the initiative, Ganesh Sonawane, Co-Founder & CEO, Frido, said, “This collaboration with the Rotary Club of Bombay Seacoast has allowed us to contribute towards the well-being of the brave soldiers who have served our nation without ever seeking anything in return. It is our privilege to play a role in restoring independence and comfort in their lives, and we are grateful for the chance to make a meaningful difference.”
Part of Frido’s CSR efforts and the ‘Find Your Frido-m’ campaign, and in honour of Independence Day, this collaboration reflects the brand’s vision of giving veterans the freedom to live with dignity and on their terms. With its expertise in mobility solutions, Frido, alongside the Rotary Club of Bombay Seacoast, is championing mobility and inclusion, showing how such partnerships can transform lives.