India’s No.1 Corporate Social Responsibility Magazine since 2013 | RNI No. DELENG/2013/49640

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CSR – A STRATEGIC BUSINESS INITIATIVE

VISION:

Our founder Sri. Ammembal Subba Rao Pai said that “A good Bank is not only the financial heart of the Community, but has also an obligation of helping in every manner to improve the economic conditions of the common people” has been the guiding principle for the Bank’s CSR activities.

MISSION:

We realize that CSR for our Bank is not just compliance, but it is a strategic business initiative to achieve sustainable triple bottom line growth. We understand that well-meaning and well implemented CSR will build corporate reputation and trust.

We define our CSR objective as “to create a measurable positive impact on economic, social and environmental success and brand image of our Bank and group, through well designed, directed and sustainable interventions either own or in partnership with other reputed like-minded organizations in thematic areas of livelihood, education, health and environment aimed at improving the quality of life of weaker and vulnerable sections of people”.

FOCUS & TARGET GROUP:

Marginalization in India is primarily on the basis of gender, disability, ethnicity and location. This leads to social, physical and financial exclusion of such groups. Engaging the marginalized in India is further complicated due to language and literacy variances, information asymmetry, infrastructure constraints and geographical challenges. Accordingly, following weaker and vulnerable sections of the people will be the broad focus of all our CSR activities.

  • Small and marginal farmers
  • Artisans
  • Women and girl children
  • Unemployed youth and school drop outs
  • Differently abled people
  • Scheduled Caste/Tribes
  • Minority Community
  • Prisoners and ex-convicts
  • Victims of heinous crimes
  • Victims of natural and man-made calamities

OUR MAJOR ACTIVITIES UNDER CSR:

The major initiatives of ourbank under CSR have been setting up of Trusts and Institutions which have created an impact in serving the people and society at large. The Bank has set up two trusts.

  • Canara Centenary Rural Development Trust which manages 38 RSETIs. The Bank also promotes other 27 RUDSETIs, 3 Artisans Institutes & 5 CBIITs. These Institutes provides free training on Skill based, Computer Technology and to nurture, develop & promote excellence in traditional Arts with support services to Rural Artisans, Bank has established Training for Artisans, which has created an impact on the life of the trainees in earning their livelihood, to mitigate the problem of unemployment.
  • The Bank also have a Canara Financial Advisory Trust [CFAT] and is administering 152 FLCs, which is disseminating Financial literary by conducting various camps.
  • Established Canara Bank Jubilee Education Fund (CBJEF) in 1956 in commemoration of Golden Jubilee of the Bank. The fund was initially offering scholarships to student community, particularly for girl students, later set up a Book Bank in Bengaluru.
  • In 1961, the Bank sponsored Canara Bank Relief & Welfare Society (CBRWS) to run holiday camps for rural children, later transformed into a big institution which runs Sevakshetra Hospital, a home for abandoned children called Mathruchaya and an Old age home in Bangalore

OTHER ACTIVITIES UNDER CSR:

  • Apart from the above, the Bank is involved in Organizing various activities under our Corporate Social Responsibility, under different sectors, like, Health, Education, Poverty Eradicat ion, Rural Development, Measures to benefit War Widows, Retired Ex- Servicemen, Environmental Protection, Swatch Bharat etc.
  • Being highly committed on its Social Responsibilities, the Bank Earmarks Funds every year for organising CSR activities with the objective of bringing a visible change in the life of the poor and downtrodden.

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Disclaimer: The opinions expressed in this section and articles contributed are those of the respective authors, who have submitted it as their original work. They do not reflect the opinions or views of CSR Times, or its employees, management and group publications. The accuracy and reliability of information presented has not been verified by CSR Times. CSR Times will not be held responsible in any way for the content of this article.
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