
Sustainability Beyond Commerce
C. Sridhar Director of AquaKraft Suffering and pathos garnished with a rural setting like women carrying water pots on their heads and hundreds of coloured water pots waiting to be quenched by a rusty tap – these are typical storytellers’ delight in the Indian context on water woes. However, if one comes out of this type-cast story and works towards eradicating these miseries then she/he would be termed a crusader, part of an NGO or at best an odd self-less volunteer working for the betterment of society. These were stories and beliefs of the past. Yes, in reality, today water is beyond advocacy and just lip service. It’s a movement in sustainability. Companies, governments, and even individuals are investing in








