11th August 2024: FUJIFILM India, the leading company in Healthcare, Imaging, Electronics & Business Innovation, embarked on the “Rooting for a Greener Tomorrow” Tree Plantation Initiative to combat the adverse effect of climate change and do its bit for society with their recent CSR initiative. The initiative towards the environment is deeply rooted in pursuing its Group Purpose of “Giving Our World More Smiles.” This initiative is instrumental in marching towards the Sustainable Value Plan 2030 of FUJIFILM Group wherein the activity took place at the Government School, Jajru covering approximately 44,000 sq. feet of land. Backed by a delegation of 50 volunteers from FUJIFILM India’s head office, the activity witnessed enthusiastic participation from the school staff and the students.
The initiative aims to preserve the environment, create awareness among citizens, and emphasize the importance of planting native trees to curb the rising pollution in urban areas. Fueled by the enthusiasm of employees, a total of 100 diverse trees were planted including Harsingar, Alba Champa, Jamun, Kadamb, Mohgani, Kathal, and Moringa with a commitment of 0% mortality of the trees and helping them grow under the monitoring responsibility of the students.
Mr. Koji Wada, Managing Director of FUJIFILM India, commented, the group purpose of FUJIFILM India “Giving our World More Smiles,” is about bringing diverse ideas, unique capabilities, and extraordinary people together to change the world. Here our effort is to bring the employees of FUJIFILM India together and make them realize the social aspects of our environment and the rainy season in India is an excellent time to plant trees and do our bit for the environment. I had great fun attending the plantation event and planting various trees with the students of the school.
Mr. Abhi Shekhar Singh, Vertical Head, Corporate Communications & CSR, FUJIFILM India added, “At FUJIFILM India, we concentrate on public health as far as our Corporate Social Responsibility is concerned and we are leading the way through our TB Screening Campaign in three districts of Gujarat. However, the environment is an un-alienable part of our Sustainable Value Plan 2030 which outlines our aim to develop into a company that can make a greater contribution to creating a sustainable society. This activity is a little effort from our side to sensitize employees about the environment and contribute to the social infrastructure of the FUJIFILM Model School program in Jajru which we have been supporting since 2023.”
FUJIFILM India’s sustained efforts for the children at FUJIFILM India Model School began in 2023 with infrastructure development and continues with initiatives like this tree plantation drive. These For Immediate Dissemination activities aim to add More Smiles to children’s faces and create a better environment for their future.