27 November 2024: OnePlus, the renowned global tech leader, is turning its attention to a new cause, one that promises to brighten the lives of countless shelter animals across India. In a compassionate collaboration with the Heads Up For Tails (HUFT) Foundation, OnePlus has kicked off a six-month CSR campaign designed to bring comfort, care, and love to 20,000 shelter animals. The Heads Up For Tails Foundation is wholeheartedly dedicated to facilitating the donation of essential resources to animal shelters across the country, ensuring that every shelter animal receives the love and care they deserve. This initiative aims to provide not just necessities but also to uplift the spirits of these shelter animals.
From nutritious food that nourishes their health to cozy beds that offer a haven, every donation is a step towards transforming their lives. Cheerful toys will provide joy and companionship, while cozy clothing will keep them snug and shielded from the cold. Life-saving medicines will ensure their health and specialized support, and collars, leashes, and harnesses, will make them feel like they belong at home. Through this compassionate act, OnePlus and the HUFT Foundation together aim to give shelter animals more than mere survival; it seeks to offer them comfort, joy, and a renewed sense of hope. Each contribution is a testament to the collective commitment to building a kinder world for animals and reminds us all that every act of kindness can change a life, filling the hearts of these deserving animals with love and gratitude.
A Shared Vision for Compassion
“We are incredibly excited to launch this initiative with Heads Up For Tails Foundation,” said Ishita Grover, Director of Marketing, OnePlus India. “At OnePlus, we are passionate about creating positive change, and this CSR project is one of the ways we’re doing that. By partnering with HUFT Foundation, we’re extending our efforts to make a real difference in the lives of shelter animals, ensuring that they are cared for and celebrated as valued members of our communities.”
Collaboration for Change
For Rashi Narang, Founder of Heads Up For Tails, this partnership is a powerful reminder of what can be achieved when organizations come together for a shared cause. “Working with OnePlus on this project is so meaningful because it allows us to reach more animals in need. At the HUFT Foundation, we believe in the power of collaboration to create a better world for our street and shelter animals. Our partnership with OnePlus is a testament to how much more we can achieve when we come together, bringing compassion, innovation, and community spirit to those who need it most. Together, we’re committed to making a lasting difference, one paw at a time.”
Join the Movement
This collaboration between OnePlus and the Heads Up For Tails Foundation is a heartfelt mission to ensure that 20,000 shelter animals receive the love and care they need. Running till March 2025, the campaign will be focused on not only providing resources to animal shelters but also on raising awareness about the importance of compassion toward all animals.
Instagram link: Heads Up For Tails Foundation
Addressing the collaboration with HUFT, Ishita Grover, Director of Marketing, OnePlus India shared, “We are delighted to be partnering with Heads Up For Tails for our special festive campaign this year. The OnePlus campaign, #MakeitSpecial, has been truly unique to us as a brand, as it is wholeheartedly dedicated to spreading joy and compassion, extending our celebrations beyond our immediate loved ones to include the animals in our community who often go unnoticed. Therefore, by joining forces with Heads Up For Tails Foundation, we aim to extend this campaign’s spirit by further contributing meaningfully towards a more inclusive environment where every living being is valued and cared for.