An innovative programme “Nari Shakti” seeking to empower girls and women from marginalized communities was launched recently. The Flipkart Foundation, under the Flipkart Group partnered with a leading NGO Deepalaya to kick start this. This project is slated to be implemented in two centers, covering Titron in Uttar Pradesh and Tavru district in Haryana. This initiative plans to create new career opportunities by imparting training to 600 girls in Beauty Culture & Wellness and Fashion Designing.
Deepalaya, supports underprivileged women, children and youth. The training that will be given to the 600 women and young girls will plant the seed of financial independence. They will also be encouraged to start micro enterprises and embark on the journey of sustainable livelihoods. The time span for this project is indicated as 12 months covering both the centers, in Tavru Haryana and Titron UP.
Low literacy rates, limited income generation opportunities, for women from the socially and economically disadvantaged communities are some of the hurdles that the “Nari Shakti “programme will address. Certain geographic areas will be targeted and women 18 years and above residing in those areas will be provided training. Two batches will be covered for the courses and the curriculum will include skill and capacity building on health, nutrition and entrepreneurship.
Potential candidates will be identified through door-to-door surveys and awareness generation activities will be conducted as information about the project. To improve the sustainability of the programme one on one counselling sessions will also be held with the shortlisted participant’s families.
Theoretical, and practical knowledge with specific emphasis on entrepreneurial training, awareness about nutrition, life skills and soft skills are also a part of this well-crafted module. Regular assessments will also be done.
Puja Trisal, Director, Flipkart Foundation, said, that this initiative was a crucial step for the women and girls with marginalized resources to enhance their livelihoods through meaningful opportunities. She expressed her eagerness at witnessing the change for not only for these women but the community at large.
Dr. George John, Chief Executive, Deepalaya, said that since 1998, 17,892 women had benefitted through the establishment of 1,616 self-help groups. Over 8,431 micro enterprises had been created.
This joint initiative was significant in helping many women and young girls achieve their dreams of creating sustainable livelihoods.
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