4th April 2024: RupeeRedee, India’s leading digital lending platform has partnered with Earth Saviours Foundation to uplift the underprivileged and elderly of society by distributing medical support and food worth Rs 15 lakhs in its enduring commitment to uplift the underserved segment.
The Earth Saviours Foundation has a 16-year-long legacy of working towards social advancement from their old-age home and rescue center in Gurugram, Haryana. Under RupeeRedee’s CSR arm, they have undertaken an initiative to provide medical support worth Rs. 5Lakhs, raw food worth Rs. 7 lakhs for the NGO kitchen, and medical equipment and food camps worth Rs. 3 Lakhs for the center’s 1500 residents.
Commenting on the initiative, Roman Aznabaev, CEO of RupeeRedee said, “Partnering with The Earth Saviours Foundation is beyond just a CSR initiative for us. As society continues to change, recent data revealed that one in three elderly citizens in the country needs help which has empowered us to give back to our society. This year-on-year collaboration reflects our commitment to creating a positive impact and fostering sustainable development within our communities. By joining forces, we aspire to make a meaningful difference in the lives of these individuals, ensuring a brighter, healthier future for all, with special attention to the well-being of the elderly.”
Jas Kalra, President of The Earth Saviours Foundation, commented, “This collaboration with RupeeRedee signifies more than just a partnership, it symbolizes a collective effort to address the pressing needs of our community. It is with heartfelt gratitude and unwavering commitment that we embark on this journey as it is paramount to understand and relate with the real issues faced by the underserved sections of society, including the elderly and underprivileged. Together, we are forging pathways to a brighter, more equitable future for all, where every individual, regardless of age or circumstance, has the opportunity to thrive.”
RupeeRedee has announced its CSR initiative to mitigate the social and economic bottlenecks of the underprivileged and elderly. Being a cutting-edge lending platform, RupeeRedee advocates for an inclusive lending ecosystem by catering to the underserved segment by delivering safe and reliable lending solutions. In the next fiscal, it is looking forward to investing and participating more in similar CSR activities.