Bangalore, June 2021: In this current situation, it is important we all find a way to do our part. Urban lifestyle brand, Salud Beverages, is doing its part by pledging 100% of all profits on sales of its exclusive merchandise to Cheshire Homes India – a non-profit organisation currently raising funds to support the COVID affected community.

Salud’s Shop and be a Saviour campaign gives everyone the chance to be a saviour, with all profits from June to August going towards COVID relief. Every time you buy Salud tees, trucker hats, coasters and other exclusive Salud Merchandise, you directly help someone affected by the pandemic.

Cheshire Homes has been working with the disabled and economically disadvantaged, giving them the opportunity to be valued and dignified members of society, through education, economic empowerment, advocacy, health & rehabilitation.

Salud- an Urban Lifestyle Company, began as a beverage brand, with the launch of G&T 2.0 – India’s first ready-to-drink gin and tonic. It has, however, evolved into a full-fledged lifestyle brand with Salud Merchandise, and Salud Sessions music.

The brand’s ethos is about giving people fresh, modern and socially responsible avenues to bond with their tribe and celebrate life. Salud has proven its passion for supporting important causes and ideals before. Like using only natural ingredients, making eco-friendly upcycled coasters, celebrating inclusivity with its Live Free campaign, and encouraging social distancing with its Real Heroes Stay Home campaign.  

This Shop and be a Saviour initiative is just another example of its commitment to the things that matter most.