29th July 2024 Thryve Digital, a leading provider of healthcare technology and operations services to some of the United States’ foremost payers and providers, has launched its new eco-focused CSR program, ‘Thryve Eco Warriors.’ This initiative commemorates World Nature Conservation Day with a commitment to plant one tree for every Thryve Digital employee in Hyderabad.
In collaboration with Forests by Heartfulness, Thryve Digital has embarked on this green mission by planting close to 1,500 saplings. Each sapling is tagged with the name of a Thryve associate, complete with geo-tagging and regular updates on its health and growth. This effort not only aims to create a greener environment but also fosters a personal connection between the employees and their respective saplings, promoting a sense of individual responsibility towards nature conservation.
This significant step aligns with Thryve Digital’s broader commitment to environmental sustainability and community well-being. By integrating nature into its CSR agenda, the company underscores its dedication to making impactful contributions to society and the environment.
Speaking on the initiative, Balasubramanian (Bala) Sankaranarayanan, President and CEO of Thryve Digital Health, said, “Through Thryve for Good, our CSR program, we’ve sought interventions that make a conscious impact, and supporting the cause of nature and conservation is important to us. Thryve Eco Warriors takes that cue and further aligns it with a sense of personal ownership for our associates, with each of them being mapped to a sapling that will green the world a little more. From our calling to create technology that provides care and cover, this is our green version of creating a healthier and happier world.”
Adding further, Dr. V Ramakanth, Director of Forests by Heartfulness, said, ‘Thryve’s focus on doing good is visible in how it handpicks programs that make an impact for the world and in the hearts and minds of their people. ‘A Tree for Every Thryvian’ is a noble way of making a point about how for the world to be a better place, every one of us has a role to play. We, at Forests by Heartfulness, have been striving to replenish the lost green cover in the country while also trying to save and propagate endangered and critically endangered plant varieties.”
Arvind Srinivasan, Chief Financial Officer and Head of CSR at Thryve Digital Health, stated, “At Thryve, we focus on the ‘why’ of every community impact project, and the need for urban afforestation programs for healthier and happier cities aligns with our mission of doing good wherever it matters. We are delighted with how, through our partnership with Forests by Heartfulness, we can integrate our program with this year’s theme of “Connecting People and Plants: Exploring Digital Innovation in Wildlife Conservation.” With this initiative, Thryve Digital takes a substantial step towards environmental sustainability, fostering eco-consciousness among its employees, and contributing to the creation of a greener future.