
Reckitt aims to save 100,000 lives in 25 districts of UP by expanding ‘Dettol Diarrhoea Net Zero’
10 July, 2023: Reckitt, a global consumer and health, hygiene company has launched phase 2 of ‘Dettol Diarrhoea Net Zero.’ This is a scalable, replicable model based on the WHO-7-point plan that aims to achieve Net Zero Diarrhoeal deaths among under-5 children in the state of Uttar Pradesh. This one-of-a-kind program aims to save 100,000 lives. It will inculcate community engagement by raising community awareness through education on the prevention and treatment of diarrhoea in 25 districts in Uttar Pradesh. Promotion of healthy hygiene practices, including hand washing, safe sanitation, coupled with the use of ORS and Zinc has been undertaken. An awareness on the importance of vaccinations for viruses like rotavirus, has also been initiated. Educational material, sanitizers, zinc,








