YES FOUNDATION, the social development arm of YES BANK, will launch the 5th edition of YES! I am the CHANGE (YIAC), a nationwide mindset transformation program to inculcate the spirit of responsible youth citizenship and drive positive social action through the impactful medium of films. YES FOUNDATION will provide Youth, NGOs/Social Enterprises with a platform to use films as a storytelling medium to drive social impact. The Foundation invites Youth/ Filmmakers/ NGOs/Social Enterprises to participate in the YIAC Social Filmmaking Challenge, to depict stories of change in a 3-minute film Through this process, the Foundation hopes to identify 25 deserving NGOs/ Social Enterprises who operate in areas of Climate Change/ Natural Capital, Livelihood Generation, Gender equality etc. YES Foundation would support these NGOs with Grant of INR 7.5 Cr, towards scale up & capacity building. The grantee organizations will also receive 3-year mentoring to ensure onground tangible social impact. Additionally, to encourage mainstreaming of India’s youth in social development aspects, YIAC has lined up awards, and all-expenses paid scholarships to acclaimed documentary film festivals such as IDFA (Amsterdam), Docedge Kolkata. As part of the Open Challenge (Youth/ Individuals/ Filmmakers), the top 20 winning film entries will be eligible for the same. The program will also identify Everyday Heroes, discovered through YES! i am the CHANGE film entries, to be felicitated across 1000 locations across India for their exceptional attitude towards community service. Commenting on the launch, Rana Kapoor, Chief Mentor & Co-Chairman, YES FOUNDATION and Managing Director & CEO, YES BANK said, “YES FOUNDATION follows a differentiated approach innovatively harnessing media to channel high octane energy and stimulate entrepreneurship for an empowered and equitable India. This year, through YES! i am the CHANGE, we will continue to inspire individuals and nurture development sector organisations, enhancing their contribution to nation building.”