
Anandana – The Coca-Cola India Foundation and Lakshya Drive Responsible Waste Management During Tirupati Brahmotsavam
~ Part of Maidaan Saaf campaign, initiative implemented at Tirumala to encourage visitors to collect and responsibly dispose of packaging waste Tirumala, Andhra Pradesh, October 2026: Anandana – The Coca-Cola India Foundation, in partnership with Lakshya – A Society for Social and Environmental Development and in collaboration with the Tirumala Tirupati Devasthanams (TTD), implemented a waste management initiative during the Tirupati Brahmotsavam 2026 at Tirumala. The first such initiative undertaken during the festival, the programme focused on encouraging responsible waste management practices and supporting cleaner surroundings across key high-footfall areas. As part of the intervention, reusable collection bags were also distributed among visitors, providing them with a simple way to collect packaging waste generated during their visit and carry it








