March 22, 2024: On the occasion of World Water Day, Flipkart, the largest Indian E-commerce Company has announced major breakthroughs in its water conservation efforts by successfully recycling over 67 million litres of wastewater in a year across four of its facilities in Rewari and Sanpka (Haryana), Ludhiana (Punjab) and Malur (Karnataka). The organization’s water conservation initiatives aim to advocate for a judicious approach to water consumption, centring on key protocols of reducing, reusing, and recycling. These conservation efforts have also resulted in the reduction of over 14 million litres of freshwater consumption. Additionally, through the establishment of groundwater recharge infrastructure, Flipkart is also prioritizing the potential recharge of rainwater in alignment with the government’s ‘Jal Shakti Abhiyan: Catch the Rain’ campaign, aimed at encouraging water conservation at the grassroots level.
Flipkart’s key approach towards water conservation at its four facilities includes-
- REDUCE WATER DEMAND
Through the implementation of Water Meter Installations, Flow Restrictors Installations, improving the water filtration process and maximizing RO output efficiency, Flipkart strives to lessen water wastage.
- USE OF ALTERNATE WATER
In an effort to save fresh water, treated wastewater or rejected RO water can be used for flushing, landscaping and cleaning purposes.
- WATER BACK TO SOURCE
Establishment of adequate water recharging infrastructure to cater water from the roof and non-roof spaces to recharge.
Speaking about Flipkart Group’s water conservation initiatives, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “At the Flipkart Group, we acknowledge the importance of natural resources and are taking conscious steps to preserve them. We believe that it is our responsibility to ensure that we set in place best practices that can have a positive impact on the environment and business ecosystem at large. Our current efforts on water conservation are aligned with this intention to not only ensure conscious usage but to also deploy the right systems to enable recycling and recharging. The Net Zero Water certification underscores our dedication to environmental stewardship and sets a new standard for water conservation in the e-commerce sector. We are committed to continuing our efforts towards achieving this status across all our operations, contributing to a more sustainable future for generations to come.”
Mr. Gurmit Singh Arora, National Chairman, of the Indian Green Building Council, congratulated Flipkart on this milestone achievement, stating, “Flipkart’s commitment to achieving IGBC Net Zero Water ratings for four of its facilities exemplifies their leadership in sustainability. By implementing effective water management strategies, Flipkart sets a commendable example for the industry. By adopting water-efficient practices, Flipkart becomes the first e-commerce organization to achieve Net Zero Water status for four of their facilities at different locations; thereby reducing their environmental footprint and setting a precedent for fostering a more water-resilient future.”
Flipkart is the first e-commerce organization to partner with the CII’s Indian Green Building Council (IGBC) and has also received the Net Zero Water certification from the same for four of its facilities, consolidating its position as an environmentally-conscious organization.
