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Home Credit India in collaboration with SEWA Bharat launches the ‘Saksham 2024’ program to educate 20,000 marginalized women and girls

6th March 2024: Home Credit India (HCIN) and SEWA Bharat collaborated to launch the next edition of its Financial Literacy program “Saksham 2024”, under which it will educate 20,000 marginalized women and girls as beneficiaries.

The core objective of this Saksham financial literacy initiative is to provide marginalized women and girls with a foundational understanding of finance so that they may be empowered and equipped to make wise financial decisions. The program will also enable them to learn about digital payment options and the risks and rewards associated with them.

This year, they aimed the idea of Saksham 2024 is to educate 20,000 women (including female students, homemakers, maids, and daily wage earners) through 800+ financial literacy workshops that will be conducted primarily in North (Delhi-NCR, Uttarakhand, Punjab and Rajasthan) and East India (Bihar). The financial literacy program offered by Saksham will cover subjects like budgeting, savings, creditworthiness, and investment planning, among others.

Speaking on the initiative, Ashish Tiwari, Chief Marketing Officer, Home Credit India, said, “At Home Credit India, we believe in financial empowerment as fundamental to societal progress. Saksham demonstrates our commitment to equipping marginalized women and girls with essential financial skills, enabling them to make informed decisions and navigate the financial landscape with confidence. Strengthening our commitment, we are excited to launch the next edition of our financial literacy initiative – Saksham 2024 in collaboration with SEWA Bharat. Our collaboration is a step towards fostering financial inclusion and accessibility for all.”

Speaking on the project implementation, Ankita Upreti Sibal, Project Head and Vice President, of SEWA Bharat, said, “In low-income and marginalized communities, women face significant barriers in accessing financial services and managing assets effectively. Through initiatives like Home Credit India’s Saksham, our mission is to empower women with the necessary knowledge and skills to navigate financial systems confidently. We firmly believe that our financial literacy workshops will serve as a cornerstone in enabling women to make informed decisions, cultivate savings habits, and explore investment opportunities. By doing so, we aim to foster a future where every woman, regardless of her background, can build a secure financial future, breaking barriers and achieving true economic empowerment.”

Financial Literacy is one of the primary ESG pillars for Home Credit India; and as a responsible consumer lender, the brand has been trying to encourage a responsible borrowing culture in the wider society by fostering financial and digital literacy through its various CSR initiatives. The first edition of Saksham was conducted from July 2022 till March 2023 in partnership with the Indian Development Foundation (IDF) to impart financial literacy to marginalized women and girls. Home Credit India has also engaged with over 3 million people through its in-house ‘Paise Ki Paathshala’ microsite, blogs, and social media campaigns.

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