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Recycling and livelihood generation all together


Mumbai: 21st Jan 2022: Flowers are an integral part of divine rituals in India, be it at a temple, a gurdwara or a mosque and almost all the flowers are thrown out as waste in garbage or in rivers. The rivers play an important role in India and are the lifeline of Indian Culture. There is a constant need to clean the rivers and to give the flowers used in rituals a new lease of life. Mysore Deep Perfumery House (MDPH) with its flagship brand Zed Black, which is amongst the top 3 brands of agarbatti manufacturers in the country, has inked a deal with HelpUsGreen, the pioneer in flower recycling technology to launch “Nature Flower” fragrant incense sticks made from recycled flowers. From floral waste to fragrant sticks, the Zed Black Nature Flower Incense Sticks are launched in four natural fragrances, Sandal, Mogra, Kasturi, Rose across the country. The joint project aims to impact the lives of over 1000 indigenous women workforce.

By using pioneering flower recycling technology and establishing a first of a kind Circular Economic model in India, HelpUsGreen are the forerunners in starting the movement to clean the rivers and the places of worship. Thus, giving the future generations a clean holy environment, reduce the pollutants and decrease the carbon footprint in the country

The team is already working with around 25 places of worship that includes temples and gurudwara in Kanpur which has impacted the lives of hundreds of people and catered to over 230 tons of flower waste. In Kanpur, MDPH and HelpUsGreen have collaborated with Shri Anandeshwar Mandir, Kali Mathiya, Shanidev Mandir, Bhairav Mandir, Panki Mandir, Jogeshwar Mandir, Siddhnath Mandir, Gumti Gurudwara and many other temples and mosques.

Ankit Agrawal, Managing Partner Mysore Deep Perfumery House (Zed Black) added, “Joining hands with HelpUsGreen, a pioneer in flower recycling technology and creating the agarbatti brand “Nature Flower” is our small contribution in reducing the floral waste from the holy places in the country. We are also creating a clean environment for the tourists and locals alike. Besides already working with temples we are in talks with various municipal corporations to collect the daily floral waste and wilted flowers, to give a new lease of life by converting them into fragrant incense sticks under “Nature Flower” brand from the house of MDPH.”

Karan Rastogi Founder and Director HelpUsGreen shared, “The MOU with MDPH is vital as a popular National brand is thinking about the waste management and making sure that this cause reaches the masses in the best way possible. Besides preserving the rivers and keeping holy places clean, we will be working towards creating a circular economy around the temple waste thus generating employment opportunities. We will soon start producing lifestyle products by up-cycling monumental, temple-waste in India and making it sustainable.”

“The plan is not to just recycle discarded flowers, but also provide livelihood opportunities. We will be setting up various collection centers across the nation so that more employment prospects for underprivileged women are created and have a positive impact on their lives. The mission on hand is to impact the lives of over 1000 people by the end of 2022”, he further added.

Anshul Agrawal, Managing Partner, Mysore Deep Perfumery House (Zed Black) said, “Zed Black has always given innovative products to its customers, this tie-up with Help Us Green is definitely a step in the right direction. With this new range of Nature Flower Incense Sticks & Dhoop Sticks made by Flower Recycling Technology, that too at an affordable price range, it’s an obvious choice for our customers who are concerned about the environment.


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