11th July 2025: Kotak Securities Limited (KSL) announced a significant milestone in its flagship CSR initiative, Kona Kona Shiksha, which reached 73,957 young Indians in FY25 alone. Since its launch in July 2021, the financial literacy programme has empowered 291,539 students across the country with essential financial knowledge.
Driven by collaboration with the National Institute of Securities Markets (NISM), Kona Kona Shiksha aims to build financial awareness and capability among India’s youth. In FY25, the programme was conducted in 283 cities, covering 914 colleges. Since inception, NISM has delivered 3,750 sessions across 2,957 colleges in 543 cities, supported by a network of over 400 trained resource persons.
Each student undergoes a comprehensive 10-hour training module, culminating in an online assessment and certification by NISM. The curriculum covers personal finance, investment fundamentals, securities markets, and financial planning—equipping students with the skills to make informed financial decisions and explore careers in financial services.
Shri Sashi Krishnan, Director, NISM, commented on this milestone, “We take immense pride in the transformative impact of this initiative. In partnership with Kotak Securities, Kona Kona Shiksha has empowered lakhs of young Indians with the knowledge to navigate the complex world of finance and investments. The overwhelming demand for financial literacy across the country reaffirms our mission— and we are committed to reaching even more students in the year ahead, building a financially aware and confident generation.”
Shripal Shah, MD & CEO, Kotak Securities added, “At Kotak Securities, financial literacy is not just a CSR initiative – it’s our core commitment. Kona Kona Shiksha reflects our deep belief in empowering India’s youth with the knowledge and confidence to make informed financial decisions. Each year, we’re proud to see this programme grow, reaching more students across the country and helping build a financially aware generation. Our collaboration with NISM continues to be a driving force in expanding this mission across Bharat, and we remain dedicated to making financial education accessible and impactful.”
Participant feedback has been overwhelmingly positive, reinforcing the programme’s relevance and effectiveness. In addition to Kona Kona Shiksha, Kotak Securities also supports education and livelihood initiatives through its CSR partnership with Kotak Education Foundation (KEF).