AB InBev collaborates with farmers to improve barley productivity through ‘Barley Growers Day’
Anheuser-Busch InBev (AB InBev) – the leading global brewer reinforced its commitment towards India and it’s farmers by successfully organizing the third edition of ‘Budweiser Barley Growers Day’ in Farukh Nagar, Haryana on March 24. AB In Bev collaborated with farmers to improve barley productivity in the country and introduced new varieties of seed to help farmers grow commercial variety of Barley that is suitable to the soil and climatic conditions of India. The second edition of this program was held last year as well in Farukh Nagar that saw participation from more than 700 farmers across the state. The highlight of this event was the display of high yielding varieties of Barley and training of farmers by global R&D experts. The initiative also extended AB In Bev’s global program ‘Smart Barley’ to the farmers, which is aimed at transforming agriculture by leveraging data, technology and insights to help growers solve challenges and improve their productivity, livelihoods and environmental performance.