Vanity Group joins Canopy’s global network of 470+ brands advancing vital forest-free packaging solutions
Pack4Good initiative accelerates the transition to circular, vital-forest-free packagingsolutions shaping the future of sustainable luxury in the global hospitality industry November 6, 2025, National: Today, Vanity Group, a member of La Bottega Collective, a global leader in luxury hotel amenities, has signed onto Canopy’s Pack4Good initiative, committing to eliminate Ancient and Endangered Forests from its paper packaging supply chains and accelerate the shift to lower-impact alternatives. From shipping boxes to amenity kits, paper is a significant player in the hospitality sector’s nvironmental footprint. Each year, over 3.1 billion trees are logged for paper packaging, many from the world’s most climate and biodiversity-critical forests. Choosing circular and vital-forest-free packaging options isn’t ust good for the planet, it’s good for business, helping


