
DS GROUP launches #CatchTheRightBin to make waste segregation easier
23 June, 2023: Multi-business corporation and FMCG conglomerate, Dharampal Satyapal Group (DS Group), recently announced ‘#CatchTheRightBin’, a public awareness campaign. This campaign seeks to educate people on the importance of waste segregation at source to assist the waste management process. This drive was initiated under the brand Catch wherein the Group has introduced a solution that guides consumers on the correct bin disposal of the packaging. The DS Group has implemented a simple yet impactful change by substituting the existing black waste basket symbol on the packaging with a coloured bin, in order to guide the consumer to the right bin. Vice Chairman, DS Group – Mr Rajiv Kumar, while speaking on this initiative said that as a responsible corporate







