Sports Promotion

News Update / Press Release National, August 13, 2021: As India readies to celebrate its historic 75th Independence Day on Sunday, BookASmile, the charity initiative of India’s leading entertainment destination, BookMyShow, in collaboration with Jharkhand-based NGO – YUWA, has conceptualized a new campaign to highlight the role of freedom through sports titled ‘Independence Through Sports’. Set to be launched in the format of a digital video film on the eve of our Independence Day on August 14th, BookASmile and YUWA are furthering their work in encouraging and empowering young girls to explore the realm of sports through this campaign. In rural Jharkhand, it is often seen that young girls drop out of school and become child brides to work and support their families by earning at an early age. BookASmile and

PRESS RELEASE New Delhi, 14th Jan. 2021: Vedanta envisions to be among the major contributor to the exhilarate the status of sports across the country through robust Grassroot training programs. Sesa Football Academy being a major sports initiative of Vedanta group launched its New Logo which is in line with the philosophy of larger entity that is Vedanta Sports. The new logo was launched during the virtual event in the presence of Mr. Annanya Agarwal, President, Vedanta Sports, Mr. Sauvick Mazumdar, CEO- Vedanta’s Sesa Goa Iron Ore Business, Mr. Brahmanand Sankhwalkar, Chairman, GFDC, Ms. Leena Verenkar, Group CSR Head, Vedanta Limited, Officials of Vedanta Limited, Players, Coaches and support staff of Sesa Football Academy. Sesa Football Academy has a rich

PRESS RELEASE Vedanta’s Sesa Football Academy has earned accreditation under Khelo India Talent Development programme which will help to further strengthen the grassroot football training program of the academy. SFA has a rich legacy of over 2 decades in shaping the footballing talents to groom them as professional footballers and this association with the Sports Authority of India (SAI) through Khelo India scheme will help to further improvise training, infrastructure  & expand the reach of the project. Khelo India Scheme of the Ministry of Youth Affairs & Sports (MYAS), Government of India aims to encourage sports all over the country and SAI has been entrusted with the implementation of the Khelo India Talent Identification & Development in order to Support